G ADMarketing Communications becomes Semilla AD

Hispanic marketing agency G ADMarketing Communications has now become Semilla AD, a multicultural agency specializing in the evolving Hispanic segment, led by Gabriela Alcántara-Diaz and Shirley Attia.

“The evolution of the upscale Hispanic community is having a positive impact on society, evident in them representing nearly 40% of Hispanic America’s buying power,” said Alcántara-Diaz. “We’re moving towards a shared value approach by aligning how products and services can enrich the lives of Hispanic America.”

Representing the origin of pure ideas and their growing client relationships, the name semilla or “seed,” was fitting given the agency’s vision and mission.

“Semilla is a new beginning for us, one that represents our originality and values,” said Chief Creative Officer, Shirley Attia. “The name fits because
 we are known to nurture our client and colleague relationships until they fully blossom.”