Murad named Creative Director at Lapiz

Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.
 
Murad will lead creative direction for brands including Purina Latin America, Kellogg’s, Mexico Tourism Board and Nintendo, among others. He joins Lapiz after five years at WMcCann São Paulo as creative director and head of art.
 
Murad began his career at Leo Burnett Tailor Made São Paulo as an art director and has also worked at Leo Burnett’s Lisbon and Colombia offices. He will report directly to Lapiz Senior Vice President, Executive Creative Director Fabio Seidl. Murad worked with Seidl in São Paulo and now joins them in the Chicago headquarters of Lapiz.
 
“Ia is globally recognized talent who will continue to fuel our momentum and bring fresh outside perspective to Lapiz,” said Seidl. “His international experience with leading global brands and craftsmanship strength the agency’s competitive position.”
 
As creative director of Leo Burnett Colombia, Murad was awarded Best Creative Director of Colombia at El Ojo de Iberoamerica and was responsible for leading the agency’s creative direction when it was named Best Agency of Colombia for the first time in its history.
 
“It’s great to be back with the network and working with such a talented international team,” said Murad. “I’m looking forward to working with Fabio again and building upon the agency’s creative excellence.”
 
Murad formerly worked with Coca-Cola and Chevrolet brands in Latin America.