MundoFox Broadcasting appoints BARÚ as AOR
February 19, 2015
MundoFox has named Los Angeles based BARÚ, as its media agency of record. The agency has been awarded all media planning, buying and activation for paid consumer media. BARÚ will work with MundoFox on planning and executing media buying efforts for the 2015 calendar year.
“After a thorough and competitive agency review of very talented agencies, BARÚ was awarded the business. BARÚ’s appointment came as a result of the agency being a proven leader in the entertainment category,” said Oswald Mendez, EVP, Chief Marketing Officer at MundoFox.
BARÚ has been tasked with developing cross-channel consumer media campaigns that drive awareness, increase consideration and intent to watch and continue to position MundoFox as a leader in the Spanish-language television marketplace.
“This is an exciting time for MundoFox and BARÚ is extremely proud to be chosen as their media partner,” said Elizabeth Barrutia, Principal/CEO of BARÚ. “MundoFox is dedicated to delivering high quality programming and is committed to building innovative integrated marketing campaigns. We are thrilled to begin working with MundoFox and help contribute to their continued success.”
