Brands set to drive consumer engagement through personalization [REPORT]
February 25, 2015
In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalized consumer experiences as part of their communication strategies. Focusing on how changes in technology are set to change behavior among Millennials, we assessed the new types of personalized experiences that brands might create along the consumer journey to better engage this audience. We have distilled these owned media-fueled experiences to 10 key emerging trends.
To download report CLICK HERE.
