AT&T, State Farm and Chrysler sponsors of La Voz Kids

Telemundo announced a 360° degree sponsorship initiative in support of season three of the network’s  singing competition “La Voz Kids,” which returned on Sunday, March 15 at 8pm with exclusive brand integrations from AT&T, State Farm and Chrysler brand. The series is hosted by Daisy Fuentes and Jorge Bernal with celebrity coaches Daddy Yankee, Pedro Fernandez and Natalia Jimenez.

“What makes this new season of LVK so special is that each advertising partner brings unique enhancements to the ‘La Voz Kids’ audience,” said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group.  “Our live multi-generational audience craves a fully immersive experience, and that sponsor-enabled added content and access will reward our viewers, who will, in turn, reward our sponsors with higher brand opinion and consideration.”