The Latina Millennial Mindset [REPORT]
March 19, 2015
ConneXion Research released information pertaining to Hispanic Consumers, specifically, Latina and Latino Millennials in the U.S. “The Latina Millennial Mindset”.
ConneXion Research conducted a nationwide online survey with 350 Latina Millennials, ages 18 – 34. The latest US Census data was used to target both traditional and emerging Hispanic regions. In addition, US Census data was used to divide the overall sample by proportionally represented sub-age groups within the 18 – 34 age range. The survey length averaged about 15 minutes and the sample was selected randomly. Both social media and grassroots efforts were applied to ensure we obtained a representative mix of Latina Millennials.
The goal was to gather general information about Latinas in terms of demographics (i.e. education, living arrangements, etc.), media preferences (i.e. social media, TV, radio, etc.), shopping preferences (i.e. shopping online, shopping attitudes, etc.), and whether or not they plan to vote in the upcoming presidential election.
ConneXion Research also plans to continue fielding for this study to develop more thorough findings, not to mention a new Segmentation Model. They plan to launch additional findings and the full report by mid-April 2015.
This research was be revealed at The Latina Millennial Mindset session at Hispanicize, and the current findings are available for download CLICK HERE.
