Lopez named EVP & GM of Univision Digital

Univision Communications Inc. (UCI) has announced the appointment of Mark Lopez to the position of executive vice president and general manager, Univision Digital, effective May 1st, 2015. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.
 
In this new role, Lopez will lead business responsibilities for Univision Digital across platforms, working closely with Univision’s established sales, product, technology, and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of revenue and innovative multiplatform experiences and opportunities, including entering the native advertising market, which is projected to grow exponentially in 2015. His appointment is part of UCI’s ongoing commitment to expanding and strengthening its digital offerings in order to effectively deliver the Univision brand and content to a broader, tech-savvy audience on every platform.
 
Lopez comes to Univision from Google, where he served as head of U.S. Hispanic Audience Sales since 2010. During his tenure he was responsible for developing and growing Google’s U.S. Hispanic media business. Prior to that, he was chief operating officer of Terra Networks U.S.A., a post he held from 2007 to 2010. Between 2004 and 2007, Lopez was a publisher at AOL Latino, in charge of all U.S. Hispanic advertising revenue, trade marketing and business development. He began his career as a senior consultant with Mercer Management Consulting and Andersen Consulting.
 
“The addition of Mark at a time when our main focus is digital innovation and expansion speaks to our commitment to delivering a Univision branded experience everywhere our audience is and driving engagement across platforms,” said Isaac Lee. “Mark’s expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCI’s digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward.”
 
“I am thrilled to be joining the leading Hispanic multimedia platform. Univision’s brand and access to content and talent is unparalleled in the marketplace,” said Lopez. “I look forward to working with Isaac and UCI’s leadership to accelerate our business, across our own properties and working together with distribution partners.”