2015 HispanicAd.com announces Media Planning “Excelencia” Awards Winners

HispanicAd.com announced the winners of the 2015 Excelencia Media Planning Awards (HMPE) at a luncheon during AHAA annual conference in Miami, FL on Tuesday  April 28, 2015.

HispanicAd.com presented awards for the best media plans in 13 categories as well as the “Gran Plan”.

The judges for this year’s competition were:

• Alberto R. Alfonso – Director of Media at Walton Issacson
• Donald Davis –  Director of Media Services at d exposito & Partners
• Anel Hooper – Associate Media Director at Bromley
• Jim Irvine – Sr. Director of Media Strategies at Lopez Negrete Communications
• Michael Roca – Associate Media Director at Zubi Advertising

This year’s winners are:

Best Plan using Branded Entertainment/Content Integration

Agency:   Mediavest – MV42
Client:   Comcast
Product:  Various
Media Director:  Tracey Decker / Rebecca Mann / Chris O’leary
Media Planner: Melissa Reed
Media Buyer: Pamela Ariza /  Christina Cuadros / Katrina Ithier

Honorable Mention

• Ford Motor Company  –  Zubi Advertising
• Covergirl –  Starcom Mediavest

Best Campaign under $1 MM

Agency:   d expósito & partner
Client:   McDonald’s.
Media Director:  Don Davis
Sr. Media Planner: Desiree Katzenberger
Media Buyers: Felicia Lewis / Rosanna Ureña

Honorable Mention

• Dunkin’ Donuts –  Zubi Advertising
• The Lincoln Motor Comapny –  Zubi Advertising

Best Plan using Best Plan using  Data for Targeting & Addressability

Agency:   Identity
Client:   Fiat Chrysler Automobiles
Product: Ram Trucks (Commercial Line)
Media Director:  David Quemante
Media Planner: David Quemante
Media Buyers: David Quemante

Honorable Mention

• Kraft – Starcom Mediavest

Best Plan using Direct Response

Agency:   Hispanic Group
Client:   Dish
Product:  DishLATINO
Media Director:  Ximena Pazos
Media Planner: Marijose Gensollen
Media Buyer: Marijose Gensollen

Best Integrated Plan

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fusion, Ford Focus & Ford Escape
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Media Buyer: Kathy Bonilla

Honorable Mention

• Jeep – Identity JP Morgan Chase – Zubi Advertising

Best Plan using Local Media

Agency:   d expósito & partners
Client:   McDonald’s.
Media Director:  Don Davis
Sr. Media Planner: Desiree Katzenberger
Media Buyers: Felicia Lewis / Rosanna Ureña

Honorable Mention

• Dunkin’ Donuts – Zubi Advertising

Best Plan using Mobile

Agency:   Starcom MediaVest Group
Client:   Heineken USA
Product:  Tecate: Manfidence
Media Director:  Mike Torres
Associate Media Director: Jennifer Weiss
Media Planner: Alicia Angeles
Media Buyer: Matthew Diebstag / Guillermo Abud

Honorable Mention

• Comcast – Starcom MediaVest Group

Best Plan using Out Of Home

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Warrior in Pink
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Media Buyer: Kathy Bonilla

Best Plan using Publishing

Agency:   Zubi Advertising
Client:   The Lincoln Motor Company
Product:  Lincoln MKC
Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Buyer: David Rodriguez

Honorable Mention

• JP Morgan Chase – Zubi Advertising
• Ford Motor Co. – Zubi Advertising

Best Plan using Radio

Agency:   Zubi Advertising
Client:   Dunkin Donuts / Chicago
Product:  DD Product Perks Rewards Program
Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Buyer: Kathy Bonilla

Honorable Mention

• McDonalds – d expósito & partners

Best Plan using Social Media

Agency:   Starcom MediaVest Group
Client:   Allstate Insurance Company
Product:  Auto Insurance
Media Director:  Ann Poulose
Media Planners: Sara Ford / Batchimeg Ganbaatar / Maddison Mutschler
Media Buyers: Sara Ford / Batchimeg Ganbaatar / Michael Myers

Honorable Mention

• Tecate – Starcom MediaVest Group
• Mondolez Iternational – Starcom MediaVest Group

Best Plan using Television

Agency:   Zubi Advertising
Client:   JP Morgan Chase
Product:  Chase Mobile Banking App in Spanish
Media Director:  Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Lina Roitman
Media Buying Supervisor: Kathy Bonilla

Honorable Mention

• Coffee-mate – Casanova Pendrill

Best Plan using Total Market

Agency:   Identity
Client:   Fiat Chrysler Automobiles
Product: Jeep Full Line
Media Director:  Adria Ross / David Quemante
Media Planner: Adria Ross
Media Buyer: UM Integrated Buying Team

Honorable Mention

• Dunkin’ Donuts – Zubi Advertising
• Heineken – Starcom MediaVest Group

El Gran Plan

Best Campaign under $1 MM

Agency:   d expósito & partner
Client:   McDonald’s.
Media Director:  Don Davis
Sr. Media Planner: Desiree Katzenberger
Media Buyers: Felicia Lewis / Rosanna Ureña