Estrella TV 2015 Upfront

Estrella TV unveiled an innovative programming strategy for advertisers at its annual Upfront Gala at Bryant Park Grill in Manhattan.  From a tented high tech stage setting, clients and advertising agency executives were given a glimpse of the network’s new content curation within the digital and social space.

At the core of Estrella TV’s message to advertisers:  Estrella TV keeps growing at a time of audience declines.  In the key targets of A18-49 and 25-54, only Estrella TV has grown back-to-back years among the top four Spanish language networks.  Also chief among this growth is the millennial audience.  As many networks grapple to grow this elusive target, Estrella TV is also the only broadcast network in Spanish or English to grow back-to-back with A18-34.  Estrella TV announced its plans for the launch of Fenomeno Studios, a brand new multi-channel network that will feature channels across many different genres including musical parodies and gaming with Don Cheto, lifestyle and pranks with superstar Luis Coronel, DIY, beauty, sports offerings and many more.

CEO, Lenard Liberman, who laid out the thinking behind the new MCN, unveiled the highlight of its focus.  The Fenomeno Studios facility is a 23,000 square foot studio in Burbank that is a creative space complete with production stages, edit bays and office space for the new stable of YouTube talent that will be incubated.  The important distinction noted with this platform is that it will not be for re-purposing television content but, a talent development platform for crossover to TV integrating brands in the process.

Also on the docket:

En La Lucha –  A new entertainment program designed to showcase today’s rising political stars and bring political leaders and social influencers into the homes of the more inquisitive viewers, namely the millennial.

iTestigo – A news based “citizens reporters” program that will feature user generated content of events and social issues from across the country and the world.  A host and journalistic team will provide in-depth commentary from a central newsroom of ‘citizen reporter ‘content.  An iTestigo app will push geographically targeted requests for content from participating reporters.

New Comedy Interview Show (unnamed) –  Will star the very popular Mexican actress and comedian, Consuelo Duval.  Consuelo charmed the crowd at the event and spoke about her enthusiasm in joining the Estrella TV family.

Also on hand was superstar Luis Coronel, the newest celebrity judge on Estrella TV’s hugely popular nationwide talent search program, “Tengo Talento Mucho Talento”.  Luis spoke of his experiences as a first time judge of the widely popular show that continues to secure double digit ratings growth and fuel vast digital and social followings among fans.  Luis also talked about the launch of his new channel on Fenomeno Studios MCN.

Guest entertainment included singer, Skylar Grey, who performed her signature songs from atop a high tech stage and sound system.

“We were thrilled with clients’ response to Fenomeno Studios and all of the incredible programs we will be launching for the new season ” said Winter Horton, COO, Liberman Broadcasting.