Kia Motors America is the Official Sponsor of Telemundo’s “El Maestro: Unplugged” web series
June 3, 2015
Kia Motors America (KMA) announced that it has signed on as the official sponsor of TELEMUNDO’s brand new web series “El Maestro: Unplugged.” Starring Latin Grammy® winner Luis Enrique, the ten-episode web series follows three up-and-coming artists as he offers advice on how to achieve success in the music industry. Luis Enrique will be featured in the 2016 Kia Sorento and each episode will focus on an artist discussing his or her dream of making it in the music industry while taking an inspirational ride in the 2015 Kia Soul. The web series will roll out three new episodes each week, with the finale airing on June 11. This is the first time Kia and TELEMUNDO have partnered for an original web series, which will include on-air promotions and related digital activations.
“Kia’s U.S. marketing initiatives are focused on raising consumer perception and awareness around the brand, and with Hispanics over-indexing on online video consumption, we felt that sponsoring ‘El Maestro’ offered a tremendous opportunity to communicate and interact with the Hispanic community in authentic and meaningful ways,” said Tim Chaney, vice president of marketing communications, KMA. “Awareness of the Kia brand and our award-winning vehicles continues to grow within the Hispanic community, and we are thrilled to be embarking on this one-of-a-kind partnership with TELEMUNDO.”
“TELEMUNDO is known for its innovative ways to reach the Hispanic community on all screens and engage with a young, user-friendly audience,” said Luis Romero, Senior Vice President, Digital Media & Emerging Sales, NBCUniversal Hispanic Group. “We are thrilled to have partnered with Kia on the launch of TELEMUNDO’s unique web series to offer viewers content at their fingertips and the opportunity to connect with the community across social media.”
As the official sponsor of “El Maestro”, Kia’s sponsorship will include integration of the 2015 Kia Soul and 2016 Kia Sorento in each episode, a Kia-branded custom landing page for El Maestro within Billboard En Espanol, and weekly social posts highlighting the Kia brand on Facebook, Twitter and Instagram.
