Orci partners with CHR Group

The CHR Group proudly announced the addition of U.S. Hispanic advertising agency Orcí to the CHR corporate family. With 2014 capitalized billings of over $55 million, the firm, led by CEO Andrew Orcí, will maintain its current brand and operations, based in Santa Monica, California, with expansions planned for both the New York and Toronto markets. Orcí represents the 19th company to join The CHR Group since its inception in 2012.

In joining The CHR Group, Orcí will increase the capabilities offered to their clients with the addition of CHR offerings in the areas of digital, social, e-commerce, programmatic ad buying, public relations, and more. All of this will integrate into the already robust Orcí Hispanic offering, making them a strong force across the multi-cultural spectrum.

Serving flagship clients Honda, Acura and DIRECTV, Orcí additionally services clients including Dole, Georgia Pacific, and more. Since the company’s founding in 1986, Orcí has been beacons of excellence in the U.S. Hispanic community by helping scores of brands reach this critical audience.

“Having Orcí in the CHR mix is an absolutely incredible milestone for us,” says Peter Clark, CEO of The CHR Group. “The Hispanic market is growing rapidly and the current offerings of Orcí when combined with the other assets in The CHR Group will prove to be a powerful asset to their current and future clients.”

“Joining The CHR Group maintains our minority owned and independent status while giving us access to integrated cutting edge resources that even our strongest competitors will find difficult to match, including those owned by traditional agency holding companies,” comments Andrew Orci. “Our clients win!” he adds.”The Orci and CHR alliance is a key part of our preparation to meet future challenges in the rapidly evolving landscape our clients face” says Founder and Chairman Hector Orci. “We continue to be pioneers in the growing U.S. Hispanic Market.”