Univision announces Executive Appointments

Univision Communications Inc. announced two key appointments that will strengthen its Local Media and Political and Advocacy Sales efforts. Jose Valle has been named president of Political & Advocacy Sales, and Jaime Jiménez, EVP, Univision Local Media, will assume responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio. An Officer of the Company, Valle will remain based in Los Angeles and will report to Keith Turner, president, Advertising Sales & Marketing for UCI. Jiménez will continue to be based in Los Angeles reporting to Kevin Cuddihy, president, Univision Local Media. Both appointments take effect immediately.
 
Turner said: “Jose brings a fantastic background with diverse experience in sales, general management, local television and radio which make him uniquely qualified to help potential Political and Advocacy clients see all of the opportunities Hispanic constituents and UCI present.”
 
Valle served as president of Univision Radio since 2011. Prior to Univision, he served as president and general manager of KVEA and as well as overseeing operations for Spanish-language independent KWHY station in Los Angeles (2008-2010). Before that position, Valle was VP-GM of KXTX / Dallas (2002-2008) where he played a key role in the consolidation and integration of operations with the NBC owned and operated station, KXAS. Earlier in his career, Valle served as vice president and general manager of various numerous radio stations with responsibility for sales, content and operations.
 
In his new role, Jiménez will oversee radio content for the leading Hispanic radio group in the U.S., which includes 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio.
 
“At Univision Local Media we remain focused on best aligning our media assets to deliver on the power of local radio, television and digital to deliver continued results for our audiences and clients,” said Cuddihy. “I am confident that with the new structure and Jaime’s leadership we are poised for greater success.”
 
Jiménez has over 20 years of experience in Radio and Television. Prior to this role, he served as EVP of Local Media with responsibility for half of the local TV and radio stations. He previously served as SVP, GM for Univision’s radio cluster in LA, general manager for Univision’s local television stations in San Francisco and as the local sales manager for Univision’s flagship station KMEX Univision 34 and KFTR UniMas 46 in Los Angeles. In his career, he has also held key leadership positions at Telemundo across multiple markets – including vice president and general sales manager titles in Los Angeles, Dallas, and Phoenix/Tucson.
 
As part of the changes, Univision Radio’s AM stations will be integrated locally effective immediately. The integrated local content approach will allow for more targeted local content, giving listeners more of the fresh, localized content they want and advertisers the opportunity to reach a hyper engaged, market-specific consumer group.