WALO Creative tapped to lead creative for Jarritos Brand

Novamex distributors announced the hire of new creative shop, WALO Creative, Inc. WALO will lead creative and assist with strategic planning for the Mexican beverage brands, Jarritos, Sangría Señorial and Mineragua effective immediately.

“Novamex is excited to partner with the team at WALO Creative,” said Eric Delamare, Marketing Director for Jarritos parent company Novamex. “We are confident in their strategic and creative abilities and look forward to building the next generation of stellar creative for our beloved brands.”

“We’re thrilled to be creating a new path for a great brand like Jarritos,” said Lalo Durán, WALO Co-Founder & Creative Director. “Being able to reconnect consumers with brands they grew up with and engaging new audiences with such an iconic and bold brand is a great opportunity”