Sony Pictures Television to acquire majority stake in IMS Internet Media Services

Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space.  The agreement was announced tby Andy Kaplan, president of worldwide networks for SPT, and Gaston Taratuta, CEO, Founder and Partner for IMS.  The deal is expected to close in several weeks pending regulatory approval.

“Gaston and his team are experts in the digital space and they have created a fantastic business across Latin America,” said Kaplan.  “With the sector growing exponentially and evolving quickly, we’re looking forward to working together to grow our collective businesses.  Additionally,” Kaplan added, “we will integrate practices and intelligence with our networks and ad sales teams in the region and globally, making this an excellent extension of our current business.”

“SPT combines powerful programming with an international infrastructure and a leading leadership team,” noted Taratuta. “We look forward to the synergies these will bring to joint initiatives within Latin America and new regions.”