Univision launches Univision Creator Network

Univision Communications Inc. (UCI) announced the launch of the Univision Creator Network  – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date. The Univision Creators Network will further extend UCI’s connection with bilingual millennials or “billennials” and resources to foster up-and-coming and leading creators while providing consumers and partners with content and advertising opportunities, respectively across multiple platforms with such influencers. Initially the Univision Creator Network is expected to target predominantly English-language networks.
 
“We are leveraging the best of the Univision portfolio with the appropriate audience and advertising base to build an influential network of content creators to target these ‘billennials’,” said Steven Benanav, VP, Content Partnerships & General Manager of Flama, Univision Communications. “For more than 50 years, Univision’s mission has been to inform, entertain and empower Hispanic America. Therefore, the Univision Creators Network is a natural extension of our portfolio, offering a 360° value proposition for consumers and advertisers alike in this targeted market.”
 
The Univision Creator Network will provide creators with:

• An ecosystem that will extend the creators’ brand across TV, digital, radio and live events
• A community to obtain support from industry experts as well as access to collaboration opportunities with other creators
• Resources – from access to Univision studios in Los Angeles and New York City to a massive music library, and more
• Revenue opportunities – leveraging UCI’s sales team and clients to bring in advertising revenue for creators

 
UCI advertising partners will have access to the Univision Creator Network to expand their marketing efforts through branded content integrations across the creators’ networks and applicable Univision properties like Flama as well as through participation at events.
 
The Univision Creator Network will provide users with more content featuring their favorite YouTubers, Viners and online personalities, across their preferred video platforms.
 
Among the influencers that form the Univision Creator Network are Ana Alvarado, David Alvarez, Ronnie Banks, Jonathan Contreras, Karen Delgado, Derek George, Louis Giordano, Elizabeth Gutierrez, Whitney Jackson, Matt Maniero, Eric Ochoa and Juan Palacios.