Univision announces GO90 Mobile Video Service

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content. The partnership furthers UCI’s reach among mobile multicultural millennial audiences by providing them with access to content through their mobile phones, when and where they want to consume it, as well as increased engagement through social media.

Video from a variety of Univision’s programming will be available on go90. A selection of live Liga MX matches as well as its latest primetime novelas will be accessible for streaming on go90 by Verizon Wireless customers. All go90 users will also be able to enjoy Flama, Univision’s digital network, which is produced in association with Bedrocket Media and features content created by, for and with Hispanic Millennials with a focus on comedy and culture, and Univision News including “news clips of the day” from Univision’s award-winning news team.

“With Hispanic smartphone penetration at 82%, and app engagement levels that are 18% higher than the general population, go90 is an ideal way for us to further serve our highly engaged digital audiences,” said Tonia O’Connor, president of Content Distribution and Corporate Business Development, Univision Communications. “We applaud Verizon for its innovation in building a robust mobile platform and for recognizing the opportunity that comes with an investment in Hispanic consumers.”

Terry Denson, vice president of content acquisition and strategy for Verizon said: “Video consumption on mobile devices continues to grow and Hispanics lead that trend. Univision is the leader in delivering sought-after content for consumers as well as incredible reach for distributors and advertisers. By offering the best representation of Univision’s sports, news and entertainment properties to all go90 users, go90 establishes itself as the categorical leader of multicultural and millennial content.”

Go90 will offer users live events, prime-time TV, best-of-the-web and original series across Comedy, Music, Gaming, Lifestyle, Sports, News and Entertainment and boasts 15 of the 30 most-viewed network shows and 9 of the 15 most-viewed shows on the web with fresh new content added to the platform regularly.