Dicker named SVP, Digital and Social at Walton Isaacson

Lori Dicker has joined Walton Isaacson as SVP, Digital and Social, effective immediately.

In her new position, Dicker will leverage her vast experience in digital and social to deliver compelling and innovative brand engagement solutions across multiple platforms.

Dicker, who has over 15 years of experience leading strategic digital and social media programs with an extensive background in brand marketing, including CPG, lifestyle, and entertainment, has worked on both the agency and client side where she has collaborated with all practice teams to develop immersive, multi-channel campaigns. She has held leadership positions at Weber Shandwick, Social @ Ogilvy and Walt Disney Company, among others, heading up strategic communications initiatives in the digital space and working with clients like SC Johnson, Kimberly Clark, Kraft, General Mills, Bank of America, Fox, Warner Bros. and MTV.

She began her agency career with a focus on theatrical, broadcast and home entertainment marketing leading the 20th Century Fox account, first with Omnicom’s Organic as GM of the Digital Entertainment practice, and then with Publicis’ Moxie Interactive where she led the West Coast digital and social media practice team. She went on to lead social media strategy in-house for the Walt Disney Company, leading social programs for tent pole and digitally-driven campaigns including Disney Parks and Resorts’ Let The Memories Begin, TRON: Legacy, and Epic Mickey. Dicker also managed over 250 Disney-owned profiles across the social space.

“Digital and social media are reshaping and enhancing the power of creative storytelling,” Dicker said.  “I’m excited to be part of Walton Isaacson and an agency culture that integrates a digital-first, multi-platform approach to strategic planning.”

Walton added, “We were looking for a digital strategy leader with entrepreneurial chops who has worked with brands to develop customized strategies for digital and social whether it be through apps and websites, influencer engagement, content marketing, social or anything else. Lori’s that person.”