Barilla’s Latino Italian Fusion

Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion. Combining two family favorites — Latino flavors and spices and traditional Italian ingredients — Barilla has partnered with celebrity Chef Ingrid Hoffmann to develop delicious and unique recipes, as part of a video series that perfectly captures el sazón Latino in re-imagined pasta dishes.

Ingrid’s recipes include Chicken and Penne Puerto Rican Style, Prosciutto Tallarines Verdes, Veracruz Shrimp Rotini, and Kale Chorizo Lasagna Rollatini, each of which uses Barilla pasta as a blank canvas to infuse the two cuisines.

“I am excited to be a part of Latino Italian Fusion because it’s a movement that inspires Latinas to be creative with a pantry staple like pasta while remaining true to the ingredients, spices, and flavor combinations they already know and love. Barilla has a variety of pasta shapes to choose from making it super simple for Latinas to create unique pasta dishes whether they are traditional or reinvented, any night of the week,” explains Ingrid Hoffmann.