Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly. The marketer’s goals determine which program(s) she will use, based on their effectiveness towards hitting them. What digital tactics are retail marketers using today? What are they trying to accomplish with them? Which tactics do they think work and which don’t? Where are they spending their money? We surveyed over 300 people responsible for marketing and technology within retail organizations to find out.
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