SBS launches LaMusica Mobile APP

Spanish Broadcasting System, Inc. (SBS)  announced the launch of its LaMusica app. LaMusica is a mobile music product that offers exclusive content including live streams of SBS’ market-leading radio stations and talent, a “My Radio” innovative personalization tool, hundreds of expertly curated playlists as well as social networking features and access to more than 23 million songs. The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

“Our goal was to redefine the traditional radio/music-listening experience by adding a highly compelling, highly engaging, visual component,” said Raul Alarcón, Jr., Chairman and CEO of SBS. “LaMusica truly unlocks the power of our content, and the immense popularity of today’s Latino artists: offering our audience an innovative way to enjoy and engage with their favorite artists.”

“Music is one of the strongest cultural bonds that unite Latinos, a hyper-connected and community-driven group who significantly over-index on overall mobile usage,” said Jesus Lara, EVP, Digital Media of SBS “Our LaMusica app will fuel the vibrant and deep-rooted relationship Latinos have with artists and music, and give our audience a rich and personalized mobile radio experience. LaMusica was built by Latinos, for Latinos.”