García named VP Digital Local Media at Univision

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media. She is based in Miami, reporting to Borja Echevarria, vice president and editor in chief, Univision Digital, and to Kevin Mills, vice president of Digital Strategy.

An accomplished journalist and multimedia executive with extensive experience in online reporting, content production and digital marketing, García will lead Univision’s local digital teams across the country. She will be responsible for establishing editorial vision and guidelines as well as directing day to day editorial operations and all local publishers –from both TV and radio– will report to her. As the primary liaison between local and national teams, she will ensure that local digital quality standards, strategy and direction are fully aligned with those of Univision Digital’s national team.

Additionally, García will spearhead the development of engaging and innovative digital and radio content with a local perspective for major Hispanic communities across the U.S. in addition to establishing and implementing social media strategies to drive engagement for local digital content.

Before joining Univision Digital, García was vice president of Multimedia Content and Community Development for Entravision Communications Corporation, where she managed the company’s online communities and digital initiatives. Previously, she worked for the U.S. Hispanic media company ImpreMedia, first as News director and subsequently as vice president of Multiplatform News and Information. She also held Multimedia director roles at El Universal newspaper in Mexico City and El Nuevo Día in Puerto Rico, and was general web editor for Mexican editorial company Grupo Expansión. Additionally, she co-authored a digital marketing how-to book titled “E-X-I-T-O: Su Estrategia de Marketing en 5 Pasos” (Success: Your Marketing Strategy in 5 Steps), published in 2013.

“We’re thrilled to welcome Hilda to the Univision Digital team,” said Borja Echevarria. “As a journalist with a profound understanding of how local reporting works and proven expertise in multimedia content development and marketing, she brings a unique skill set and perspective that will be extremely valuable to help us take our local digital and radio platforms to the next level of quality and innovation, providing the most engaging user experiences tailored to local audiences across the United States.”