Denny’s launches a new Social Media series for the Holidays

It’s that time of the year when everyone looks forward to getting together to celebrate the holiday season, sharing laughs and getting into the spirit with family and friends. Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.

“The holidays in Latin America can be celebrated in many different ways. But, for Hispanics in the US, the common thread is that we get to enjoy the best of both worlds, Santa and Reyes (the Three Wise Men). We’re very proud to be working with a client that understands this because it allows us to create, embrace and celebrate, in a fun way, the Hispanic holiday spirit by finally showing the public what we’ve all known all along – there’s a beef between Santa’s reindeer and the Three Wise Men’s camels,” said Alejandro Ortiz, VP/Creative Director at Casanova Pendrill, the integrated communications agency that created the video series.

Denny’s Reindeer vs. Camels Social Media Series, which can be viewed via Facebook/DennysLatino page, aims to bring people together during the holidays by adding comedy to the clash of two classic worlds that stems from a strong and unique Hispanic insight. The mini-series features eight animated episodes, with the first installment released on Nov. 30. The series will continue through the holidays with a surprising finale guests won’t want to miss.

“As with all of our social media channels, we’re constantly looking for new and unique ways to speak the language of our guests and entertain them in a way that’s current and relevant,” said John W. Dillon, Denny’s SVP/Chief Marketing Officer. “The holidays are such an important time at Denny’s, so we wanted to find a way to engage our Latino guests during the season and create a series that speaks directly to their culture, while having some fun along the way!”

Campaign Info:
Announcer: Denny’s
Product: Reindeer Vs. Camels, Holidays
Agency: Casanova Pendrill
Country: USA

Campaign Credits:
EVP/Chief Creative Officer: Elias Weinstock
VP/Creative Director: Alejandro Ortiz
Sr. Copywriter: Gino Ginocchio
St. Art Director: Ricardo Rivera
Art Director: David Gonzalez
Agency Producer: Nellie Medina
Group Account Director: Jessica Neira
Manager Supervisor: Melissa Tapia
Production Company: Zeppelin (Peru)
Direction: Henry Gates
Executive Production: Daisy Salas
Art Direction: José Alfredo Alcazar, Shirley Mejia
Technical Direction: Pedro Zuzunaga
Sound: Sutdio Zumba
Editing and Post: Victor Luperdi