MARCA launches H&R Block campaign with Wisin

Wisin is the star of a new campaign that H&R Block is using to kick off this year’s tax refund season with a bang. The spot announces an early-season promotion during which 1,000 people will win $1,000 a day between January 15 and February 15, the equivalent of $1 million a day for the first month of the tax refund season.

For the new campaign, created by H&R Block’s Miami-based agency of record MARCA, Wisin re-recorded his hit song Piquete. In this special version of the song, now called Billete (money), the Latin music star encourages U.S. Latinos to file their taxes early and visit H&R Block offices for a chance at the daily drawing.

“These sweepstakes are unprecedented in the tax preparation industry,” said Tony Nieves, president of Marca, “and we want to make sure that as many Latinos as possible increase their chances of winning by doing their taxes with H&R Block as early as possible this season. This new campaign and Wisin’s enormous popularity will help make that happen.”