Rockwell named CEO of Roots Media Inc.

Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

“I am incredibly excited to begin this new venture,” stated Rockwell.  “Roots Media is poised to revolutionize the place-based media space and our creativity around experiential marketing is unparalleled.  We have very aggressive growth plans and I look forward to working with the very talented Roots Media team to deliver value and results for our clients.”

Roots Media has also added Michael Culver to the team as Vice President, Business Development.  “Mike is a highly respected veteran of out-of-home,” said Rockwell.  “We are very fortunate to have him on our team to help ramp up revenue in short order.”  Culver’s background includes positions at Martin Outdoor Media and Coastline Advertising Corp.