Lopez named Principal and Chief Research Office at New American Dimensions

New American Dimensions announced  that Raul J. Lopez has joined the firm as Principal and Chief Research Officer in order to further develop its growing portfolio of regional and national accounts. Raul has worked in market research and leading multicultural research organizations for over 36 years.  He has designed, implemented and led over a thousand  custom research projects, and has moderated several hundred focus groups across all major multicultural segments.  Prior to joining NAD, Raul spent 3 years at Geoscape establishing a market research group,  12 years as President of Cultural Access Group/Phoenix Multicultural and 21 years at Strategy Research Corporation, one of the pioneering Hispanic marketing research firms, where he was Sr. Vice President.  

 “I am thrilled to join this talented research team at NAD and to serve as the senior representative for the East Coast, based out of Miami,” said Lopez.  I am fortunate to be partnering again with David, who is one of the  most knowledgeable and  respected researchers in the industry.”  David Morse, President and CEO of NAD, said, “Raul’s wealth of research experience and knowledge of the U.S. multicultural segment make him a key addition to our company.   I am delighted to have him on board and I have no doubt that Raul will play a key role in what promises to be a banner year at NAD.”