Univision Digital launches “Heads of Space”
February 17, 2016
Univision Digital is bringing its multicultural and millennial audience a new breed of political satire in the form of a comedic animated web series created specifically for the 2016 presidential election season and designed for easy viewing on mobile devices and sharing via social platforms.
“Heads of Space” follows the hilarious intergalactic adventures of presidential candidates Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, Marco Rubio, and Jeb Bush, all of whom are sent to Mars by President Obama on a crucial mission to ensure the survival of the human race before a gargantuan asteroid destroys Earth. The story chronicles the mishaps of this unlikely crew as they share a small spaceship headed for the red planet, and the sidesplitting conflicts created by the candidates’ diverse personalities and unique quirks, which must often be mediated by the pilot, a robot named ROTUS. The episodes will follow the timeline of the 2016 presidential elections and comment on real political events taking place through Election Day, November 8.
“We’re thrilled to launch this innovative web series that gives our digital audience a truly funny look at the presidential candidates in a completely unexpected setting,” said Kevin Mills, vice president, News Strategies and Initiatives for UCI. “The ‘Heads of Space’ project is the most recent step in UCI’s ongoing strategy of expanding the quantity and variety of our digital content targeted to an increasingly diverse audience. Given that our multicultural and millennial audiences over-index in the use of mobile platforms and online video consumption, the series’ format was especially designed for easy viewing and sharing on mobile devices and social media. We also know that these particular audiences love satire, so this story is sure to engage them with its biting humor and direct connection to the actual course of the political campaigns.”
“Heads of Space” was developed by Plop, a Latin American digital production company that specializes in political satire and created a highly successful satirical website and parody video series about Latin American presidents. “Heads of Space” was produced in partnership with Univision Digital’s recently launched Udisea platform, which features exclusive premium, short-form comedy video content.