Gooru launches to offer live streaming and video-on-demand

Gooru announced its platform is now widely available as the first white label streaming service for companies who want to optimize their digital strategy by leveraging and monetizing digital video content.

The service first launched in 2014 in Spain for Wouzee, which quickly rose to the country’s leadership position for live streaming, generating enough video content in its first year to play continuously for 20 years. The technology has now evolved into a SaaS, business-to-business solution for content delivery, marking its entry into the U.S. market and establishment as Gooru.

“Gooru allows businesses such as media companies, educational institutions, government offices and other information entities to leverage the power of video to engage audiences and monetize content,” said Marcial Cuquerella, CEO and co-founder of Gooru. “The way that videos are typically monetized often comes with limitations to accessibility, look-and-feel, video length, availability, quality, advertising, etc. We eliminate these limitations by allowing companies to customize and own their video sharing experiences.”