Marrero named Head of Sales at Being Latino

Being Latino announced the appointment of Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.

Marrero will oversee the development of the company’s sales strategy, internal sales structure and all sales logistics as well as assist with the Being Latino’s latest go-to-market efforts and offerings. She will be the company’s main point of contact for all brands and media agencies looking to collaborate with Being Latino and its engaging platforms.

“I’m beyond thrilled that Patty is joining Being Latino to lead all sales efforts,” said Rios. “She not only shares our values and passion for pairing brands with our social media and digital offerings for U.S. Hispanic millennials, but her background as a seasoned, highly-strategic and respected sales executive will elevate Being Latino to the next level with larger brand partnerships.”

Marrero was previously the Senior Vice President of Client Development for Telemundo Media, where she oversaw new client development for Telemundo Network, mun2 and all digital properties. She also held positions at Vme Media Inc. where she was the Senior Vice President of Network Sales, at Univision she held two positions as Vice President, Client Development and Vice President, Sports Sales, and at Galavision Marrero was Vice President, Head of Sales.