Sánchez Servitje joins Legion Advertising

Fernando Sánchez Servitje, grandson of Grupo Bimbo Co-Founder Don Roberto Servitje Sendra, has advanced his professional career by joining Legion Advertising LLC as an esteemed Partner and Director.

“How could I have not seized this opportunity!” exclaimed Mr. Sanchez Servitje, “Working on the strategic side of brand development is what I enjoy most. Marrying my knowledge and experience of Grupo Bimbo (BBU) and my passion for strategic planning and campaign development is a perfect match for any company, especially CPG’s. I eagerly look forward to bringing our combined talent, experience and capabilities at Legion to all CPG’s in Mexico and the USA and sustaining a service-minded and profitable relationship with each of our clients”.

The Legion will continue serving Grupo Bimbo.  Legion Advertising has been the agency of record for creative and marketing services for Bimbo Bakeries since the agency’s founding in 2000.

Founder of Legion Advertising Eric Leon, a native of Mexico, enthusiastically noted, “this exciting new partnership will give our agency an added capability to better serve all clients and also to fulfill new opportunities.  We will have even stronger insight into the CPG Industry and with one of our charter clients as well. With the particular strengths in media and research that The Levenson Group has brought to this association, we can expertly deliver a wider array of result-producing services. The size, prestige and client roster of Levenson also are of tremendous value to us as we energize our growth in this highly competitive marketplace.”

Legion has enjoyed an exclusive relationship with The Levenson Group since early 2005. With Legion and Levenson working as a team, comprehensive marketing campaigns, including strategic media plans and placements, will be handled under one roof, rather than being managed by separate entities, which can increase opportunities and synergies.

“Media, marketing and multicultural creative under one roof provides quite a strategic advantage,” Eric Leon said.  “We believe this alliance will open doors and create significant opportunities for fresh business relationships with the added advantage of being geographically close to our major partners, so that all key elements are in the same city, we’ll have stronger coordination and a more rapid response.”

“This is a total partnership,” said Mr. Andy Harmon, President & CEO at The Levenson Group. “Together, we provide fully integrated marketing solutions for our clients across multi-cultural platforms. With Legion’s creative vision and insight into the mindset of the Hispanic consumer and our expertise in media and digital analytics, we are excited about the growth opportunities ahead.”