“Ponle Acento” to 2016 MLB

The 2016 season fror Major League Baseball’s Spanish-language campaign “AQUÍ” (literally, “HERE”) showcases how Latino players have put their mark on the game both on and off the field. The spot debuted on Sunday, April 3 during ESPN Deportes’ coverage of MLB Opening Night.

AQUÍ is MLB’s most robust national marketing campaign aimed specifically at engaging Latino fans. Used as shorthand for “We Are Here,” AQUÍ will show the powerful influence Latino players have on baseball, while inviting Latino fans to celebrate the relationship between baseball and Hispanic culture. Additional spots celebrating Latino players’ impact on baseball will debut throughout the season. The content will be seen on television, online and distributed through social media.