Quiñones named Group Strategy Director at Anomaly

Anomaly announced that Omar Quiñones has joined the agency as Group Strategy Director. Quiñones, a new member of the leadership team, will be partnering with Managing Director, Giovanni Villamar and Creative Director, Mauricio Galvan, as they integrate Total Market solutions across all of Anomaly’s clients.

Hailing from CP+B in Miami, where he led the Strategy Department on all the agency’s accounts, Quiñones most notably lead global work for American Airlines and Infiniti in Latin America. Previously at the Boulder office, he led efforts on the award winning “You Know You Love It” U.S. Hispanic campaign for Kraft Macaroni & Cheese that earned Cannes Lions, Effie Gold and Silver Jay Chiat awards. Before his years at CP+B he was a Senior Planner at The Vidal Partnership.

At Anomaly, Quiñones will serve as a part of strategy department’s leadership team where he will be working closely with Chief Strategy Officer and Managing Partner in New York, Gareth Goodall, in addition to leading several key pieces of business including brands such as Converse and Campbell’s.

“Omar joins Anomaly at an exciting time.  He’s going to be key in helping shape Anomaly’s evolution and its ability to engage with today’s American reality,” said Goodall.

Quiñones added, “We have reached a critical moment, both for the Hispanic market and for the marketing industry. The cultural influence of diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the future.”