The next generation of b2b [REPORT]

Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers. This report shares the results of our 2015 study of 2,000 millennial B2B buyers – learn what drives their B2B path to purchase behaviors. From Facebook to Glassdoor, we discuss the channels and content types that matter to millennials, how this group is digital by default, socially savvy, and engaged with cause marketing. As this data impacts the evolution of B2B, we give insights on transforming your business to attract and retain millennial buyers.

KEY TAKEAWAYS

• Digital is the most important sales and marketing channel for B2B millennial buyers
• Content marketing needs to focus on helping millennials learn about your products and services in video format
• Brands need to evolve to have meaning, beyond the products that they create

To download report CLICK HERE.