Sprint: The Last Emoji [Background Movies]
May 4, 2016
“The Last Emoji” is a sculpture made from a junkyard wreck that warns Miami drivers of the dangers of texting and driving. Created by Coconut Grove, FL based ALMA.
· Sprint Unveils Car Crash Sculpture to Miami’sTexting Drivers
· Sprint’s “The Last Emoji” sculpture – created from a junkyard wreck – shows the twisted consequences of texting and driving
· “The Last Emoji,” a striking visual statement about the consequences of texting and driving, was recently unveiled in downtown Miami at 1200 Brickell Avenue, 33131.
· Continuing the conversation following Distracted Driving Awareness Month in April, its purpose is to get Floridians to share and live by the “DN’T TXT & DRIVE” message by encouraging them to post a picture or selfie with the sculpture using the hashtag #SprintDriveSafe.
· The hashtag is already starting to buzz in Sprint’s English and Spanish social channels.
· Florida is one of the only states that doesn’t list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location in downtown Miami to reach Miami commuters.
· In Florida, there were more than 45,000 crashes from distracted drivers in 2015 – 200 of them resulting in fatalities and over 39,000 injuries.
