Agile Innovation [REPORT]
May 7, 2016
By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble
As a 21st-century Mark Twain might observe, everybody talks about innovation, but nobody does anything about it. Of course, that’s not quite right. Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail. Lacking a systematic, repeatable and fast-moving method for designing and developing innovations, companies find themselves struggling to keep up with market changes.
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