How Often Do Women Interact with Brands Digitally?

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.

Influenster and Adweek surveyed 11,111 US women. Nearly all respondents were users of at least two social media channels.

Overall, data revealed that a plurality of respondents interacted with brands digitally a few times a week. Less than a quarter of respondents said they interacted with a brand at least a few times a year, and just 1% of female social media users said they never interacted with brands digitally.

When it comes to the devices they use when interacting with brands, nine in 10 female social media users said they use a mobile phone. Additionally, more than half of respondents said they use a laptop, and a third used a tablet. Only 2% of respondents used a smart watch.

Courtesy of eMarketer