Connecting Tactics and Metrics along the Customer Journey [REPORT]

Carusele announced the release of a new whitepaper entitled, “5 Ways to Effectively Measure Your Influencer Marketing Campaign.”  The white paper explains a unique customer journey attribution reporting method custom built for the industry.

“We knew the challenges the industry and our clients were facing in regard to attribution and metrics around influencer and content marketing. We worked with them to develop and measure campaign success in a variety of ways in order to close this gap,” said Jim Tobin, President of Carusele.

“This white paper helps brands focus their efforts and expenditures on metrics that really matter.  We found that influencer marketing touches every segment of the customer engagement journey – from the pre-purchase phases of awareness and evaluation right through to post-purchase usage, loyalty, advocacy and hopefully repeat purchase,” Tobin said. “By displaying them in this unique way, our clients get valuable attribution information.  This model helps clearly illustrate that for each of these phases, different metrics should be used to assess the success of campaigns.”

Other key findings in this white paper examine the value of using these metrics to align sales and business goals with influencer campaigns and highlight the value of this channel. The white paper also discussed two important benefits of influencer marketing that are not given enough attention:

•     Unlike most ad buys, the cost of content creation is included in an influencer marketing campaign; and
•     Because the content is native, it lives on long after the campaign has finished. Clients have seen significant ongoing benefits, driving the ROI higher as time goes by.

To download report CLICK HERE.