Univision unveils MOSAICO trading program

Mosaico Trading is specifically designed to harness Univision Communications Inc.’s (UCI) digital portfolio including the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scale.

Mosaico Trading will provide brands and agencies with industry-leading targeting capabilities. Across languages and cultures, the dedicated programmatic, data and audience solutions platform enables efficient and trustworthy targeting for video and display, enhanced by UCI’s portfolio’s deep audience and industry expertise.

“For the first time, marketers can harness FMG’s significant first- and second-party data to engage with young and diverse audiences,” said Mark Lopez, executive vice president and general manager, Univision Digital. “Top brands are increasingly relying on programmatic to achieve better, more efficient media performance. Yet transparency, brand safety and deriving deeper, more strategic insights are equally important. Mosaico Trading will deliver for our clients custom solutions that scale across our portfolio including our forthcoming Fusion Media Group, which will serve as the multi-platform destination for the new, rising American mainstream.”

Mosaico Trading features UCI’s Univision Data Management Platform (UDMP) that provides clients with access to multicultural and millennial audiences by enabling them to combine online and offline audience data. The flexible platform features first-party data – derived from Univision media, including more than 10 million unique audience IDs – and non-media assets. Working with UDMP, marketers can also use their own data or vendor data, including over 40,000 syndicated and custom audience segments.

“Now, via Mosaico Trading, marketers can find – on a direct or programmatic basis – the specific audiences they seek using our proprietary data, their own data and/or others’ data, to reach consumers through Univision’s viewable, brand-safe, premium quality content,” said Fernando Rodriguez, senior vice president, Sales, Operations and Development, Univision Digital. “We can also source these same UCI audiences and associated ‘look-a-like’ audiences elsewhere, via audience extension, whether by demographic, psychographic, life stage, behavior, spend or by the content they view.”