SBS’s LaMusica and Bunim/Murray Productions announce Content Development Agreement
July 7, 2016
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica, SBS’ online destination and mobile app that uniquely serve the needs of millions of young Latino smartphone users with the content they love, when they want it – all at their fingertips.
The new programming, which will include music, lifestyle and infotainment short-form content, will be available to the general public as early as summer 2016. The video programming will complement SBS’s internally developed mobile video content efforts currently underway and build on LaMusica’s groundbreaking, immersive music offering, which leverages SBS’ group of 17 radio stations, including the most listened to Latin radio stations in the country: WSKQ LaMega in NYC, WXDJ El Zol in Miami, WMEG La Mega in Puerto Rico and KLAX La Raza in Los Angeles, among others, as well as SBS’ strong talent, recording artist and industry relationships. LaMusica currently offers simulcasts of all of SBS’s radio stations, extensive curated playlists based on genre, moods, activities and DJ selections, personalization tool My Radio, and algorithmic playlists with access to over 23 million songs.
“We are very excited to work with Gabriela and the BMP team in extending the rich and immersive mobile entertainment experience delivered by LaMusica,” commented Jesus Lara, Executive Vice President, Digital Media Strategy, SBS Inc. “In BMP we found a content development partner that clearly understands our vision for LaMusica. This partnership will allow us to accelerate the time to market for our highly differentiated, next-generation release of LaMusica.”
“We are thrilled to be working with Jesus and his team on this very ambitious project,” said Gabriela Cocco-Sanchez, Vice President, BMP Latin. “Our content focus is centered on optimizing for the mobile experience, and together we will deliver engaging mobile-centric video content that will further differentiate LaMusica from everything else currently available to the Hispanic audience.”
