Is It Time To Reinvent The Agency Review Process? [REPORT]
July 26, 2016
Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.
The focus was on the lead creative agency. We decided on this initiative as the topic does not appear to have been robustly surveyed recently.
In addition, we are always interested in feedback from both agencies and clients on improving
crucial processes and believed this would be a good addition to our last survey on how clients can
get more from their agencies.
The survey focused on U.S. based clients and agencies, although many have global responsibilities.
To download report CLICK HERE.
