Latinos 50+: Experiencing a Shift in Mindset and Priorities [REPORT & INSIGHT]

Could Latinos 50+ be turning into one of the most alluring subsegments of the U.S. Hispanic Market? What defines them and what ails them? What makes them a force, armed with disposable income, marketers should contend with moving forward?

In our efforts to foster Thought Leadership in our industry, HispanicAd.com went beyond the 50+ buzz and asked the folks who handle AARP to share facts and provide added depth on the subject.

Louis Maldonado, of d expósito & Partners, wrote the White Paper: Latinos 50+: A shift in mindset and priorities.

Suffice to say that at nearly 11 million strong, the 50+ Hispanic segment is the fastest growing of the Hispanic Market in America.

And that means business.

To download report CLICK HERE.