Jiménez named SVP of Integrated Marketing Solutions – Los Angeles

Entravision Communications Corporation announced the appointment of Jaime Jiménez to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Los Angeles, CA.

As SVP-IMS, Jaime Jiménez will be responsible for selling Entravision’s media and marketing solutions across the company’s radio and digital properties in the Los Angeles market, including: Jose FM broadcasting on KDLD-FM, KDLE-FM, KLYY-FM, and Super Estrella broadcasting on KSSE-FM, KSSD-FM, and KSSC-FM stations, as well as Indie 103.1 – an online radio property. Jiménez will work with both the national and local sales teams to create and manage client advertising packages that leverage Entravision’s reach to provide advertisers the ability to effectively engage U.S. Latinos across acculturation levels. Jiménez will report directly to Eddie Melendez, Executive Vice President of Integrated Marketing Solutions (EVP-IMS), Western Region.

“Jaime is bringing a wealth of experience, skill and long-standing relationships to this position,” said Melendez. “He has in-depth knowledge of media sales, programming and market segmentation, and has a history of building and leading high performance sales teams that produce top-line revenue results. I am excited to welcome him into the Entravision family and know he will help us create marketing solutions for our customers in the number one Hispanic market in the United States.”

“I am excited to begin my position at Entravision, developing the  staff and enhancing the company’s image within the community. I have experience strategically positioning Latino media organizations for success and believe that my management style will encourage the creativity, bold thinking, and pro-activeness necessary to drive growth for Entravision in the L.A. market,” said Jiménez.

Jaime Jiménez has over 20 years of management experience, overseeing operations, sales, news, marketing and promotions for a variety of media properties. Prior to joining Entravision, Jiménez served as the Executive Vice President of Local Media for a national radio station group, managing 68 radio stations and additional digital platforms throughout the U.S. and significantly expanding listenership, ratings, consumer engagement, and revenue.  He additionally served as the Senior Vice President and General Manager of a Spanish-language radio station group in Los Angeles, CA and as Vice President of Sales for Telemundo’ s KVEA-TV station.