Armenteros and Zaldivar join The Story Room
October 5, 2016
The Story Room announced that Arlene Armenteros, formerly VP Client Services of Nobox, and Eddie Zaldivar, formerly Performance Lead at Omnicom Worldwide LATAM will be joining The Story Room at newly created positions based in Miami. Armenteros will be Senior Vice President, Head of Client Services, and Zaldivar will be Executive Director, Performance, Media and Analytics. Both will be members of the executive team, reporting to CEO Antoinette Zel.
Arlene will have oversight of the strategic, operational business and marketing needs of the multinational client roster of The Story Room, along with the management of the entire account services team across three countries. Zaldivar will be leading the agency’s search, media buying, and performance campaigns. Based in Miami, the Story Room is a comprehensive digital media agency reaching 700 million fans in the US, Hispanic and Latin American markets.
“I’m thrilled that Arlene and Eddie will be joining our team,” said Zel. “Arlene and Eddie share our values and our focus on first-rate client leadership and smart strategic thinking and place the same strong emphasis we do on the importance of the role of brand strategy and content in digital marketing. They’ve shown themselves to be extraordinary leaders throughout their varied career and both have a proven track record.”
“I’m enthused and honored to join The Story Room in this executive position, and very much look forward to working with the team to continue to grow The Story Room into a digital powerhouse of strategy, content and performance for our markets,” said Armenteros. “I’ve always admired the innovative work of Antoinette through the course of her career and am excited to help execute her vision into reality.”
Armenteros has joined The Story Room from Nobox, Visa and numerous global advertising agencies such as Ogilvy, Y&R managing multinational brands like Microsoft, American Express, AT&T, PlayStation and Netflix. Zaldivar joined from Omnicom Worldwide, where he led the performance marketing programs for Unilever Latin America, Diageo and Mercedes-Benz.
