Buchanan’s launches “Es Nuestro Momento” campaign

Buchanan’s Blended Scotch Whisky announced the launch of a new, national marketing campaign ­– Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered Sunday evening.

Buchanan’s believes true greatness should be recognized and elevated. To help amplify the influence of Latino greatness in culture, Buchanan’s has partnered with global Latin music superstar, Hispanic Heritage Award winner, and Latin GRAMMY®-winning artist J Balvin for its Es Nuestro Momento campaign. Considered a vocal advocate of Latino culture and someone who represents his heritage through his craft with the utmost pride, Balvin embodies the brand’s belief that true greatness comes from embracing who you are and where you come from.

“It’s an honor for me to be partnering with such an iconic brand like Buchanan’s to promote the greatness, diversity and richness of our culture,” said Balvin on the collaboration. “I feel a deep connection with this Buchanan’s campaign because it truly is our time – Es Nuestro Momento – to take pride in our culture and to be celebrated as leaders of a new generation.”