ampm names Conill Hispanic AOR

Conill announced that it has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. Conill’s scope includes strategy, creative, social media and digital communications.

“We were seeking a best-in-class partner with a keen understanding of Hispanic consumers that could provide an integrated solution across all channels,” said Donna Sanker, BP Fuels North America chief marketing officer. “Conill’s depth, quality of thinking and ideas stood apart during the review process. And, they really understood our brand personality.”

“Today’s tech savvy Hispanic consumers are culturally ambidextrous and demand a true dialog with brands in the marketplace,” said Carlos Martinez, Conill president. “We are thrilled to have an opportunity to help propel ampm into the heart of this conversation.”