SapientNitro and Razorfish merge to form SapientRazorfish

Publicis.Sapient, part of Publicis Groupe announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale. These changes come against a backdrop of increasing client demand to transform their businesses to be digital-first, given the increasingly connected consumer and the changing competitive landscape. This merger creates a new entity and unmatched leader as clients grapple with the dual objectives of change and speed — how to transform to be more digitally-driven businesses, and how to design and implement these changes at the rapid pace of change being dictated by the marketplace. SapientRazorfish is a new breed of digital transformation partner, able to reimagine the future through radical customer centricity built on an incredibly strong track record of delivering real change for clients.

Clients are seeking transformation partners who can combine customer and operational expertise.
“We have had great success in helping our clients with their transformation programs since the formation of Publicis.Sapient in early 2015,” said Alan Herrick Chairman of Publicis.Sapient, “And across these engagements we are seeing several clear trends:

Publicis.Sapient is evolving to advance the speed and scale at which it helps clients transform.
“By creating SapientRazorfish, and by implementing a more integrated management structure, we are combining the very best digital and technology assets in one combined unit,” continued Herrick. “SapientNitro and Razorfish have been clear market leaders since the invention of digital. To now bring them together builds on the great success we have seen in many recent collaborations with clients.”

Key management changes are summarized below:

•     Alan Herrick will move to the role of Chairman, Publicis.Sapient, focusing on strategy and market development at the Publicis.Sapient and Publicis Groupe level. Additionally, Alan will continue to advise our clients’ CEOs and their Boards as they consider how best to undertake digital transformation efforts
•     Alan Wexler and Chip Register will become Co-CEOs of Publicis.Sapient, assuming responsibility for day-to-day business operations
•     Alan Wexler will assume responsibility for the newly-formed SapientRazorfish as CEO
•     Chip Register will continue in his role as CEO Sapient Consulting and will also lead a combined global practice and delivery structure, designed to better aggregate the incredible breadth of capability in industry consulting, experience and marketing, and technology and data
•     Shannon Denton, currently CEO Razorfish, will assume the role of Chief Strategy Officer for SapientRazorfish and will also head global practices for Publicis.Sapient
•     Publicis.Sapient will further emphasize a regional collaboration with Nigel Vaz assuming responsibility for an integrated management team in Europe and Asia while Chip Register and Alan Wexler will co-lead North America

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