V-me Media launches Primo TV

V-me Media, Inc. announced the January launch of its first English language network, Primo TV.  Primo TV is an English-language kids’ network that will appeal to bicultural Hispanic viewers ages 6-16 featuring programming with high educational value entertainment standards. Primo TV will build off the proven track record of Vme and Vme Kids by showcasing the very best in international and domestic edu-tainment content including animated series, adventure shows and STEM Awareness that will connect with its core audience .

“We’re excited to launch Primo TV on Comcast,” said Victor X. Cerda, Senior Vice President at V-me Media Inc. “Primo TV will provide empowering content to the next wave of Hispanic and bicultural youth in the United States that entertains while keeping them connected to their cultural roots.  Vme also applauds Comcast for supporting an independent Hispanic-owned network in reaching a growing population with content that positively reflects our audience’s values on screen.”