The Global Review of Data-Driven Marketing and Advertising [REPORT]
February 2, 2017
“Data-driven,” in short, is now the standard for how successful businesses manage their advertising and marketing efforts all around the world. And in the process, its practitioners are serving to elevate the role and contribution of the marketing function itself, which now serves as the central hub for orchestrating customer experiences that are richer, more compelling and more profitable for all parties to the engagement.
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