2017 U.S. Cross-Platform Future in Focus [REPORT]
March 23, 2017
comScore, Inc. published its 2017 U.S. Cross-Platform Future in Focus report. The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.
Key topics covered in the 2017 U.S. Cross-Platform Future in Focus report include:
- How time-shifted and over-the-top viewing is altering the TV viewing landscape
- The ongoing shift of digital media audiences to mobile
- The year’s biggest and fastest growing mobile apps and digital media properties
- The importance of social media and video platforms
- The impact of viewability and invalid traffic in the digital ad ecosystem
- Mobile’s growing share of online shopping and commerce
- The top studios and films at the 2016 box office
To download report CLICK HERE.