Univision Radio launches PM Drive “El Free-Guey” show

“ Univision Communications Inc. (UCI) announced the launch of “El Free-Guey,” a new afternoon radio program dedicated to entertaining listeners of all ages across the country. Hosted by radio personality Sylvia del Valle “La Bronca,” and accompanied by Jose Gutierrez “El Tambochi” and Carlos Ivan Paez “El Compa Ivan,” “El Free-Guey” brings together some of the most popular personalities in Spanish-language radio, TV and social media to delight listeners on Regional Mexican radio in 11 markets.

The Los Angeles based program airs in several key markets including McAllen, Fresno, Albuquerque, Las Vegas, and Phoenix. Beginning Monday, April 10, the show will be on the airwaves in Chicago, Dallas, Houston, San Francisco and Austin.

“We saw an opportunity to engage our listeners and clients with a fresh and contemporary take on the traditional afternoon drive show. ‘El Free-Guey’ will bring our listeners everything from jokes, skits and parodies, to trending stories, together with the best of Regional Mexican music,” said Jesus Lara, general manager of Digital, Content and Entertainment for Radio at Univision Communications Inc. “Our incredible team, led by longtime radio host Sylvia del Valle, along with Jose Gutierrez and Carlos Ivan Paez, will shake the mold of the afternoon show and deliver the content that our audiences crave.”