MetroPCS to Metro by T-Mobile by Richards/Lerma.
October 18, 2018
The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.
The spot debuted last week during MNF on ESPN and other primetime shows on all main networks.
The campaign also included a pop-up store in Grand Central Station where Keegan-Michael Key was the very first customer.
The new campaign, as it sets Metro by T-Mobile apart in the wireless category, changing the conversation to something easy to understand and memorable.
Agency: Richards/Lerma, Dallas
Principal, Founder: Pete Lerma
Principal, Creative Director: Mike Malone
Principal, Creative Director: Aldo Quevedo
Creative Directors: Julia Melle, Terence Reynolds
Writers: Julia Melle, Miguel Moreno, Jaime Holcombe, Stacia Jacobson
Art Directors: Terence Reynolds, Rodrigo Maycotte
Principal, Director of Brand Strategy: Quim Gil
Director of Brand Strategy: Shannon Rubio, Warren Stapler
Group Head, Brand Management: Kristie Allen
Team Lead, Brand Management: Derek Díaz de Leon
Account Executive: Alma Quintero
Executive Producer: Matías Sada
Producers: Cesar Jasso, Kathleen Torres
Production Company: Mill+ New York
Director: Ben Smith
Executive Producer: Ian Bearce
Producer: Nic Barnes
Shoot Supervisor: Rob van den Bragt
Creative Director: Ben Smith
Executive Producer: Zu Al-Kadiri
Senior Producer: Heino Henning
Production Coordinator: Jesse Pliska
Editor: Ryan McKenna, Alex Trierweller
Edit Assist: Matt Campbell
2D Lead Artist: John McIntosh
3D Lead Artist: Justin Kurtz
2D Artist: Marco Barotto, Sung Eun Moon, Rachel Moon, Lucia Hill Barroso
3D Artist: Paul Liaw, Zed Bennet, Nicholas Love, Sendil Kumar J, Rijo R, Bharat Ediga, Abhishek Kumar, George Schermer
Matte Painting: Cedric Mernard, Bill Lu
Design: Thomas Heckle, Vivian Kim, Wendy Eduarte, Kyle Leicht, James Van Den Elshout
Storyboards: Mark Yates
Audio: Sonic Union, New York. Comma, Chicago
Music Licensing: Aaron Mercer, Wool & Tusk